You would be better off not having a website than to have a website that isn't ADA compliant.
Because if a website isn’t ADA compliant it can get you sued and fined over and over again until you either fix the problem or go out of business.
However once you figure out how to make a website error free, ADA compliant, and you're getting 100% on Google’s lighthouse tool (across the board), with LCP’s under 8 milliseconds (on mobile), it becomes routine and you start looking for the next challenge.
Because even though there isn’t another web design company on the internet or in the world doing it, it is something they could do if they wanted to take the time to learn it.
So you’ve got to keep moving forward and widening the gap between you and everyone else, so you pick a niche and start looking for ways to destroy the competition.
The idea is to take a website from being a passive brochure that merely informs visitors to a dynamic, trust-building powerhouse. A site that not only educates but emotionally connects with visitors, compelling them to take action.
This means having a hero image that tells a story and evokes emotion—an image that resonates with someone who has just been through a traumatic experience like an accident, if you're selling personal injury services.
You could have a hand reaching out of a car crash for help, being grasped by a lawyer, symbolizing trust and assistance, overlaying the text, "Have You Been Injured? Enter Your Zip Code to Find Out How We Can Help."
Start with an Irresistible Call to Action.
Like: "Have You Been Injured? Enter Your Zip Code to See How We Can Help."
This creates a sense of urgency and curiosity, encouraging visitors to act immediately. The zip code entry is a low-commitment first step that can help ease hesitant users into providing more information.
Then you take them step by step…
- Step-by-Step Form Process The magic happens when you break down the client intake form into manageable, bite-sized steps. Start by collecting the zip code, then gradually move to other relevant questions like "What type of accident were you involved in?" and "Do you require immediate legal assistance?" By guiding users through a process that feels personalized and empathetic, you build trust and ensure higher completion rates.
The idea is to push all your content about accidents from dog bites to car crashes to this page and you want to have thousands of pages of content about accidents to push to this page.
Because Bigger Sites Rank Higher!
A larger site will out rank a smaller site because with a larger site you're able to control the flow of your internal link juice and you’ve got more pages to receive external links.
Higher Domain Authority: Large sites with more pages ranking in search engines tend to generate more links and achieve higher domain authority.
Improved Link-Building: As noted, when you have more page links to share and distribute, you have greater potential to earn a diverse mix of high-quality links.
If you’ve got 10,000 internal links flowing link juice to one page it very well could be be enough to rank for a keyword like Alabama personal injury attorney, or Civil Attorney in Alabama with just the internal link juice coming from those pages.